Privacy policy

Privacy Policy

Last updated: 6 August 2026

This Privacy Policy explains how Marco Amicone (sole trader) ("we", "us", "our"), trading as HL Nutrition Store UK, collects and uses your personal data when you visit or buy from https://www.hlfshopmarco.com. We comply with the UK GDPR and the Data Protection Act 2018.

1. Who we are (Data Controller)

Data controller: Marco Amicone (sole trader)
Address: Viale di Torre Maura 100, 00169 Rome, Italy
Contact for privacy matters: marcoamicone@hotmail.it

2. What data we collect

Identity & contact data: name, billing/delivery address, email, phone number.
Order & payment data: products ordered, order value, transaction records. (Card payments are processed by our payment providers — we do not store full card numbers.)
Account data: login details if you create an account.
Technical & usage data: IP address, browser type, device, pages viewed, cookies (see our Cookie section).
Marketing preferences: whether you have opted in to marketing.

3. How we use your data and our legal basis

Purpose	Legal basis
To process and deliver your orders	Performance of a contract
To take payment and prevent fraud	Contract / Legitimate interests
To provide customer support	Contract / Legitimate interests
To send marketing emails (if you opted in)	Consent
To comply with tax and legal obligations	Legal obligation
To improve our website and services	Legitimate interests

4. Sharing your data

We share data only with parties who help us run the business, including:

Shopify (our e-commerce platform and hosting);
Payment providers (e.g. Shopify Payments, PayPal);
Delivery / courier companies;
Email / marketing tools (if used);
Accountants and authorities where legally required.

We do not sell your personal data. Where data is transferred outside the UK, we ensure appropriate safeguards (e.g. UK adequacy regulations or Standard Contractual Clauses) are in place.

5. How long we keep data

We keep order and transaction records for at least 6 years to meet UK tax/accounting requirements. Marketing data is kept until you unsubscribe. Other data is kept only as long as necessary.

6. Your rights

Under UK GDPR you have the right to: access your data; correct it; erase it; restrict or object to processing; data portability; and withdraw consent at any time. To exercise these rights, email marcoamicone@hotmail.it. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

We use cookies to make the site work, remember your cart, and (with consent) for analytics and marketing. You can manage cookies through the banner on our site or your browser settings.

8. Security

We use appropriate technical and organisational measures to protect your data. No online transmission is 100% secure, but we work to protect your information.